Design for people doing hard things.

Screenwriters wrestling their own drafts. Pilots bidding once a year for the weeks that matter. Schedulers enforcing a union contract in real time. A retailer building accessibility from nothing.

Experience 20+ years
Based Austin, TX
Current role Principal Designer
at Amdocs, Southwest Airlines
01
Craft Five home screen — daily practice queue and progress.
Designing AI feedback that doesn't write for you.
Founded the company, designed the product, shipped the app. Five minutes a day, one line at a time — a practice tool for screenwriters, not a replacement for them.
Craft Five
2026
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02
Create Bid Group, Week A — pilot has added preferred weeks to the slot, dark theme.
Designing vacation bidding for 11,000 pilots.
From ranked list to strategy builder — a decision-support system shaped by RITE research with pilots and governed by union contract rules.
Southwest Airlines
2022 — Present
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03
Vacation allocation planner — editing a scenario with contract minimums surfaced in real time.
Designing vacation allocation for Southwest Airlines planners.
Built for the Planners on the other side of the bidding system — modeling vacation scenarios against a union contract with no margin for error.
Southwest Airlines
2022 — Present
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04
H-E-B accessibility program — workshop slides on focus order and accessibility checklists.
Starting H-E-B's digital accessibility program.
A program built from nothing — research, allies, training, and a roadmap, in place before there was a budget for any of it.
H-E-B Digital
2019 — 2022
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Also shipped
6 projects · 2015 — 2022
Triumph · Principal Designer
Fintech for trucking.
Designed an internal app to get trucking invoices paid and disputes resolved. Journey-mapped the whole payment chain — drivers, dispatchers, fleet managers.
H-E-B · Senior UX Designer
Market entry strategy.
Designed a temporary web app that drove 35k new app downloads in four weeks — and became the template for how H-E-B enters new markets.
Figma · Contractor
Platform accessibility.
Audited accessibility across the Figma platform and recommended the strategy that shaped their next year of a11y work.
H-E-B · Senior UX Designer
COVID-19 response.
Designed curated bundles of essentials during lockdown — when shoppers needed to ration, not optimize.
Adhoc LLC · Senior UX Designer
Benefits access for U.S. Veterans.
Untangled VA login errors so Veterans could resolve them without calling support.
Guidea · Principal Designer
FDA-approved medicine tracker.
Designed a Bluetooth-enabled injection tracker and shepherded it through FDA approval.