About Layla (she/her)
I enjoy turning complex digital workflows into delightful, clear, accessible experiences. From leading UX strategy and research to designing accessible and user-friendly enterprise and consumer applications, I’m an experienced UX professional who puts people first.
Over the last 18 years, I’ve led research and design for web and native mobile apps that help people get their groceries, access their U.S. Veteran benefits, plan corporate events, keep track of their medicines, and more.
After work, you can find me writing, playing the drums in my surf rock cover band, the Sea Hagzzz, trail running, or exploring new places.
Responsive website launched to gain digital customers before opening a new store in a new market
Foundational research to understand the digital coupons ecosystem and lifecycle
Accessibility research and strategy to prioritize inclusive design
Native mobile app feature to allow customers to create shopping lists and add lists to their Curbside or Delivery orders
Web apps to solve product inventory issues during the start of the COVID-19 pandemic
Research and design for VA.gov log in and account creation flows