About Layla (she/her)
I enjoy turning complex digital workflows into delightful, clear, and accessible experiences. From leading UX strategy and research to creating accessible and user-friendly enterprise and consumer applications, I’m an experienced UX professional who puts people first.
Over the last 18 years, I’ve led research and design for web and native mobile apps that help people get their groceries, access their U.S. Veteran benefits, plan corporate events, keep track of their medicines, and more.
Outside of work, you can find me writing screenplays, learning to play the drums, tinkering in HTML and CSS, exploring new places, or hanging out with my wife and rowdy rescue dog. I also run the Pride Screenwriting Collective, an international, inclusive, and supportive group of screenwriters who identify as LGBTQIA+.
Responsive website launched to gain digital customers before opening a new store in a new market
Foundational research to understand the digital coupons ecosystem and lifecycle
Accessibility research and strategy to prioritize inclusive design
Native mobile app feature to allow customers to create shopping lists and add lists to their Curbside or Delivery orders
Web apps to solve product inventory issues during the start of the COVID-19 pandemic
Research and design for VA.gov log in and account creation flows