Social media campaign app
BLINQ Media: Senior UX Designer
Redesign BLiNQ Media’s social media advertising management platform, LiFT, from the ground up.
We started by focusing on AutoLiFT, an MVP that focused on integrating with ShopLocal, which digitalizes paper ads to automatically update content within auto dealership ads.
Since BLiNQ Media also had in-house Social Media Marketing Managers, I spent time interviewing them and learning about their processes for different products and social media platforms.
Design and usability testing
After initial designs were created, I built a prototype in Invision, and tested it with Media Marketing Managers. After understanding and communicating the results, I worked closely with the product manager and development team to refine designs.
Once patterns were established, I documented and published a Design Library in Sketch, which was adopted across the larger G/O Digital organization.